Why Louisiana Golf Matters — and Why I Built This

Louisiana golf has its own personality. If you've ever played here, you already know — the fairways aren’t perfect, the weather doesn’t cut you any slack, and every course has a story if you hang around long enough to hear it.

We don’t play in deserts or along ocean cliffs.
We play through pine trees, across bayous, in humidity you could slice with a wedge, and with mosquitoes big enough to need their own tee time.

It's not all country club fairways — it's Louisiana golf.
And it builds a different kind of player.

From legends like David Toms and Hal Sutton to courses like Oak Wing and Bayou Barriere, Louisiana is known for producing players and having beautiful courses. But I didn’t see many outlets covering and preserving the history of golf in our state. That’s when I decided to create @LouisianaGolf on Instagram — a page dedicated to preserving our state’s history and showing the next generation that Louisiana has produced true legends who made it far beyond the local courses they grew up on.

As the page grew, one thing became clear — people in this state care deeply about Louisiana golf. The stories, the courses, the pride — it connected with golfers of all ages. But while I was preserving the history, I noticed something missing in the present.

There were plenty of brands that claimed to be “Southern,” but none that truly represented Louisiana golf culture. Nothing that felt like home. So I decided to take the next step.

That’s how Louisiana Golf Club was born — a golf apparel brand designed and shipped from right here in Natchitoches, Louisiana. The goal was simple: to create something that represents our state, our people, and the game we love. Every piece we make is influenced by Louisiana — from the colors and names to the stories behind them. I wanted to make a polo that has the same quality as Peter Millar, but tells a story about where you're from — without having to say a word.

And the person behind the keyboard? Me — Collin Fontenot. I’m a 26-year-old from a small Louisiana town who wants to leave a legacy in my own way for the sport of golf in our state. I didn’t come from a traditional golf background or some country-club lifestyle. I just fell in love with the game, saw the passion people here have for it, and realized Louisiana golf deserved to have its story told and its culture represented the right way.